Fashion giant Shein stole my artwork – Part 2

Welcome back folks, here's a live blog of what happened when billion-dollar fashion company stole my artwork - Nigel the frog.

If you missed Part 1, you can find it here.

Day 4 (part 2) - Shein says no

To their credit, Shein were very quick to respond to my Cease and Desist.

Unfortunately, their response was worse than garbage (Side note - I love the phrase worse than garbage, a kind soul on Social Media once used it to describe my art, and I've decided to lean into it).

Shein basically was like, no, we don't accept your Cease and Desist letter FROM AN ACTUAL SOLICTOR. We need more info.

Here is their reply, and my reply.

Day 5 - Nigel, the early years.

Well, day 5 was just radio silence, there might have been another copy and pasted email from Shein saying there wasn't enough evidence, honestly, they have all blurred into one now.

Just for the record, here's pic of Nigel timestamped 2019 (he had more hair then):

Sooooo, the next step is go public on social media and hope the Bestie Army wanna get involved!

Day 6


Ok, so copyright issues actually happen a lot. Usually, it's a small company (often just a one-man band on eBay), someone who thinks that because "they found the image on the internet, it's free to use".

Honestly, I kid you not.

But these are normally pretty easy to stop. I don't like to talk about them all the time because I prefer to focus on the many, many positives of running Sugar & Sloth (mainly you guys!).

But after 6 days of being ignored or fobbed off, Shein clearly has no intention of removing Nigel or acknowledging their wrongdoing, so this has to be my next step. I post about the whole thing on social media, along with a sexy Nigel pic.

And all my goodness, you guys are amazing! I am blown away by your support, thank you so so much, it really means so so much!

You besties have been sharing and commenting on Shein's own feeds too, DMing them and raising awareness for the cause!

Shein stole my art

Stay tuned for the next exciting episode of Nigel the Frog vs the Art Theft Billionaires.

Day 7 -A (sort of) victory, but also what the hell?

Ok, so thank YOU for all of your comments, sharing my posts, and DMing Shein. They have finally removed Nigel from their website HURRAH!

I received this email from them:

This email is problematic because:

1. Nigel wasn't removed "a few days ago", he was conveniently removed a few hours after when YOU besties started making noise on social media and leaving tons of comments on their posts (I am eternally grateful).

2. Is that supposed to be an apology?

3. It sounds like Shein just plans on keeping the profit they have made from Nigel (he was labeled one of the "top sellers" on their website, and already had hundreds of reviews). This means zero consequences for Shein, they are free to just search the Internet for more designs they don't own to put on their products.

Unfortunately, I know I'm far from the only artist Shein have stolen designs from, since taking this to social media I've spoken to so many!

Not ok.

Here is my latest response to Shein, it also addresses that they have been automatically hiding comments that hit certain trigger words related to art theft.

This means the writer of the comment still sees the original comment, but anyone else looking at the post cannot see it. It's super eye-opening the trigger words they choose to hide.

Update October 2021 -

Hi Besties - Sorry there's been no update for a while, I'm now working with a solicitor who specialises in IP Protection, and it's quite a long process, but please don't worry, I won't ever give up, it's just taking a while.

Thank you so much for all your support, I'll update you again soon! x

8 thoughts on “Fashion giant Shein stole my artwork – Part 2

  1. The reason you got a prompt reply is because they clearly have a standard email because they are such thieving wankers. Pretty sure Gemma Correll had a recent incident too. Big love to you. Fight the good fight. Don’t let the wankers win.

    1. Absolutely sure they have standard responses, they even have a dedicated email address for copyright reports! They have stolen from sooooo many artists x

  2. Eurgh. I hate that these awful companies get away with this sh*t! You fight that fight Anita! Nigel and the rest of us love you for it! Also, I’m thinking maybe a Free Nigel campaign? He’s one of my favourites too!

  3. What I find really interesting about this, is it tells us 1 of 2 things,
    1. they are lying about how much the sold to you, very possible because Nigel is adorable and why wouldn’t people buy him. Or
    2. Their reviews are falsified to try to get more sales. Also possible because clearly they have no ethics whatsoever.

    Keep fighting them, you are amazing ❤

  4. I really hate all this Anita ☹️ I’m sorry some companies are thieving toerags. Sorry this is happening. Have you considered watermarking your images or would cheeky tealeafs Photoshop them out, do you think?
    Big hugs xx

    1. Hi Katie,
      Thank you so much for your support, you’re amazing.
      Although that is a good suggestion, and I’m sure would slow down art thieves, I don’t watermark as it makes our art less enjoyable to besties on socials. Thankfully the law protects us against art theft (it just takes a bit of time and effort to tackle art thieves, but that’s ok 🙂
      Thanks again for being so lovely x

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