About Anita Perry

Anita Perry, also known as Anita Rose Perry, is an illustrator, artist, Happiness Coach and author.

She is the founder of Sugar & Sloth, a colourful stationery and lifestyle brand that combines cute, relatable artwork with practical tools for anxiety, self-care and emotional wellbeing.

Drawing on her training in counselling, CBT and NLP, Anita creates approachable resources that help people understand their minds, build self-trust and find more joy in everyday life.

Her work is playful, honest and often features anxious dinosaurs, motivational frogs and other tiny creatures with surprisingly big feelings. Anita lives in Wiltshire, England. 

Anita turned 42 in November 2025 and will release her first full-length book, Strategy for Happy, in September 2026. 

Blending psychology, neuroscience and practical self-help tools with Anita’s warm, relatable approach, the book is designed to help readers better understand their minds, break unhelpful patterns and create a happier life that feels genuinely their own.