Sugar & Sloth: How it all began

Hi, I'm Anita,

I create self-care stationery based on real therapy techniques.

Sugar & Sloth was created from a place of real struggle;

My own battle with anxiety, depression, and poor mental health 🌈

It wasn’t an easy journey.

Therapy wasn’t an option I could afford, so my recovery was a patchwork of Google searches, books, and a LOT of trial and error.

Making the process harder and lonelier than it needed to be.

But I made it through.

And along the way, I discovered the power of practical self-help tools that can make a huge difference.

Since then, I’ve studied CBT and NLP therapies, and I’m now on a mission to turn those life-changing techniques into accessible, relatable, and FUN self-care tools.

No one should have to navigate this alone 🐨

I started Sugar & Sloth as a market stall, back in 2015.

Today, we're a vibrant, uplifting community of like-minded souls who believe in the power of positivite empowerment, and a bit of silliness.

We’ve got our monthly subscription box, Tiny Hug Club,
which is a little burst of happiness delivered straight to your door,
filled with pins, stationery, and surprises designed to make your day.

We also offer therapy-backed tools, inspired by the very things that helped me navigate my own mental health journey—like CBT, NLP, affirmations, and a sprinkle of manifesting magic.

"Happiness depends upon ourselves" - Aristotle

Whether it’s through our Tiny Hug Club subscription box, where we send out positive vibes when you need them most, or our warm and fluffy Facebook community, Sugar & Sloth is here to remind you that you’re not alone.

We believe in being open, honest, and maybe even oversharing a bit on our weekly lives (catch me on IG live, every Thursday at 8:30pm UK time)!

Welcome to our little corner of the internet.

We’re so glad you’re here.

Let’s make the world a bit brighter, one cute and chonky dinosaur at a time.

Love & hugs, Anita x