What is Strategy for Happy?
💡Science + Ancient Wisdom = Your Happiest Self
Strategy for Happy is a carefully designed system of intentional actions and practices that work together to nurture your happiest self.
We're talking tools to navigate life, limiting beliefs & BIG dreams!
It’s about reclaiming control of your own happiness, learning to navigate emotions, manage stress in meaningful ways, and safeguard your inner peace while achieving your biggest goals and dreams.
We're talking about finally living your BEST F**KING LIFE because that's exactly what you deserve.
Strategy for Happy is a culmination of over 10 years of study, exploration, and discovery.
What started as a purely selfish journey, a quest to end my own personal battle with anxiety and other struggles, has grown into my own personal strategy that I can’t wait to share with you.
These are the actions that have saved me.
I have studied over 300 books on life, happiness, mindfulness and psychology, from the philosophies of Aristotle to the Dalai Lama.
I’ve stayed with Buddhist monks in Korea and Japan, undergone hypnotherapy and shamanic guided meditations.
From playing volleyball with farming families in Peru, to swimming in icy lakes with the people of Finland, famously the world’s happiest country, I’ve witnessed happiness in many forms.
I’ve also delved into Cognitive Behavioral Therapy (CBT), Neuro-Linguistic Programming (NLP), and other therapeutic techniques.
Along the way, I’ve tested (and often failed at) many theories, strategies, and yes, even a bit of “woo-woo magic.”
This is how I found the strategies that saved me.
These strategies did not start with me, instead, they’re a blend of eerily universal themes and timeless wisdom found across the globe, from ancient teachings to modern scientific insights.
Some of these principles have been passed down for thousands of years, while others are rooted in cutting-edge research.
Together, they form a powerful toolkit for creating a life of true happiness and fulfillment that I can't wait to share with you.
What does it mean to "Work the Strategy for Happy"?
Here's how you achieve anything:
- You find the right tools
- You put in the reps
Strategy for Happy is your toolkit, the rest is up to you.
It won't be easy, but you have absolutely everything you will need, already inside of you.
And I'll be here, along with the Strategy for Happy besties, and we'll cheer each other, every step of the way.
OK, OK, when do we start?
Summer 2025!
It's coming!
For the next 7-9 months I will work closely with our 'pre-testers', to make sure I can provide you with everything you need, and a supportive community platform to ensure you have the absolute best foundation to start your journey.
Then we shall begin.
Pop your email below to stay updated, and make sure you don't miss out.
Hi Anita! (and all the Besties!)
I just found out about the Strategy for Happy now, in mid-July 2025- and it sounds utterly incredible and just like what I could really need. I find Sugar & Sloth to be so very helpful and such a brilliant space for caring, community and learning how to exist despite the bad sh#t and my anxious, awkward, worried brain. There’s no clear place to sign up below the above article, so how do I get on the waitlist? Feel free to email me with the answers. Thank you so much for creating this beautiful space!! And all those adorable self-care chonky creatures! <3
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Sugar and Sloth replied:
Hi lovely! Oooh, sorry the sign up box wasn’t showing, it should be fixed now, if you refresh the page you should see it just at the bottom of the text. Please shout if it’s still an issue! Excited to have you on board! Hugs, Anita x
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Sugar and Sloth replied:
Hi lovely! Oooh, sorry the sign up box wasn’t showing, it should be fixed now, if you refresh the page you should see it just at the bottom of the text. Please shout if it’s still an issue! Excited to have you on board! Hugs, Anita x
I really need this, I need this badly!
I feel I am on the right place of mind to finally work on finding my happiness instead of only surviving and going on with life.
Can’t wait for it to be launched 😍
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Sugar and Sloth replied:
Gabi, I’m so glad this resonated with you, thank you so much for sharing. You’re absolutely not alone, and it’s such a big, brave step to move from just surviving to choosing happiness. I’m so excited to share what’s coming next with you! 💛 Anita x
Wow I seriously cannot wait for this, Anita and everyone at sugar and sloth have helped me so much I seriously don’t think you know just how much so thank you and roll on summer 2025 which is my happy time. Thank you one and all. Becci 🥰🥰🥰
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Sugar and Sloth replied:
Hi Becci,
Aww, your message made me so emotional, in the happiest way! 🥹💖 Thank you for being such a special part of the Sugar & Sloth family. It means the absolute world to hear that we’ve helped, even a little.
I’m SO excited for Strategy for Happy too, and I love that summer 2025 is your happy time, it’s going to be a good one, I can feel it! ☀️
Sending you the biggest hugs and ALL the love, Anita x 🐸💜
Hi Anita,
I am so keen to learn more about Strategy For Happy. My life has imploded over the past 3 years and I am stuck in a situation that I have to endure for an indefinite period, perhaps as long as 10 years. I need to find a way to create some kind of new life for myself in the midst of it before I go crazy. 💕
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Sugar and Sloth replied:
Hi lovely,
Thank you so much for your message, and I’m so sorry to hear how tough things have been for you. It takes real strength to keep going when life feels so heavy, and I want you to know, you’re not alone in this. 💕
I’m really glad Strategy for Happy has caught your attention, and I can’t wait to share more with you. It’s being designed exactly for situations like this, when we can’t change everything around us, but we can find ways to build small moments of joy, purpose, and peace within it.
You absolutely deserve a life that feels meaningful and kind to you, even in the middle of hard things. I’m sending you the biggest virtual hug, and I’m cheering you on every step of the way. 💜
With love, Anita x
Hey Bestie,
If you want a pre tester. I’m all in. I’m a qualified Cognitive Behavioural Therapist and Person centred counsellor. I’m also excellent at reframing and finding my own happy. I had 3 brain surgeries and was pretty (goodbye level) sick and I reframed that into the best thing that ever happened to be. My 9 year old has profound learning difficulties and complex medical needs and we are so very happy. I would love to test this if you need anyone else. If not good luck and I look forward to watching the happiness unfold. Marie xx
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Sugar and Sloth replied:
Hi Marie,
Wow, thank you so much for your amazing message. You are an inspiration, and reading about how you’ve reframed your journey gave me chills (in the best way!). Your strength, perspective, and joy really shine through, and I’m so honoured you’d like to be part of this. 💖
I would absolutely love to keep you in mind if we do more testing, you’d bring so much wisdom and heart to it. I’m truly grateful for your offer and your encouragement.
Sending you and your wonderful 9-year-old the biggest hugs and so much love. I’m so excited to share what’s coming next!
Anita xx
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